Elevate was born from the ambition of Alaïa Hennequin, one of the most influential fitness designers in France (315,000 followers on Instagram), wanting to offer exclusive content to her 100% female community. The mobile application quickly became the ideal solution for centralizing sports programs, recipes, podcasts and creating a caring social space. Its objective: to become the No. 1 fitness app for women in France.
Our agency supported Elevate from the design of its visual identity and all its technological infrastructure. The artistic direction, signed Essam, is based on a pastel palette and immersive visuals for a modern, elegant and reassuring look.
Developed in React Native and Node.js, Elevate is available on iOS and Android, with integration of Stripe and Apple subscriptions. Betas go through TestFlight, and a staging environment guarantees reliability before production.
The app supports users in all dimensions of well-being: fitness, yoga, meditation, nutrition and community. It offers: hundreds of interactive sessions (castable on TV), personalized programs, articles and podcasts, a gamified experience (badges, challenges), an intelligent meal plan combined with Eva, an AI nutritional assistant, and a secure community space.
The React/NestJS back office offers autonomous content management, supported by a scalable AWS infrastructure, a CDN, and Firebase for security and authentication.
Katan accompanies Elevate via a model Tech as a Service, with a dedicated team (CTO, PM, devs) guaranteeing performance, innovation and long-term growth.
