For the Guerlain international symposium organized in Shanghai in 2021, development of a live digital platform intended for guests who cannot travel due to health restrictions. The objective was to offer a premium, immersive experience that was perfectly aligned with Guerlain's image of excellence, despite the distance and the hybrid format imposed by the context.
The project began with the creation of a visual identity dedicated to the event, designed to extend the aesthetic universe of the brand while adapting to the codes of digital live. At the same time, close coordination with the 3D production teams made it possible to integrate virtual environments, animations and immersive content designed specifically for the platform.
Web development and project management required precise orchestration between the various stakeholders — customer, 3D studio, technical teams — in order to ensure smooth, stable and qualitative distribution. The result: an elegant and immersive platform, offering guests a digital experience worthy of an international and premium brand event.
Design by Essam Belas
