Creation of the visual identity and UX/UI design of the HYGIE Academy site, founded by Lisa Salis, a reference in the field of holistic health. The objective was to develop a coherent, soothing and luminous brand universe, capable of transmitting the essential values of the academy: global well-being, balance, transmission and accessibility. This visual identity served as the basis for all UX/UI work, in order to offer an elegant, credible and immediately recognizable experience.
The site was designed as a real training platform, focused on the marketing of programs dedicated to nutrition, naturopathy, vegetable cooking or even breathing techniques. Each course page was designed as a self-contained mini-ecosystem, integrating a custom sales funnel that guides the user in a subtle and fluid way, from the first hook to the final registration. The course focuses on immersive visual narration, clear educational explanations, well-integrated social evidence and a staging of the concrete benefits of each training course.
The whole offers a harmonious and deeply user-oriented experience, capable of transforming initial interest into commitment while strengthening the positioning of the HYGIE Academy as a serious, modern and accessible player in the holistic health sector.
Design by Essam Belas
